For Specialty Practices

The site your practice's reputation deserves — live this week.

You do the work at the top of your specialty. Your website is filtering you out before patients ever schedule consults. That's a solvable problem — and it doesn't require a three-month agency engagement.

Book Your Launch Day — $4,500 Prefer to talk first? →

$4,500 flat · Site live by sundown · Year 1 of Care Plan included · You own everything

How patients are actually researching you

The referral matters. The reviews matter. But before they call, they check the website. And that check either books the consult or ends the referral silently.

The referred patient who didn't call.

GP refers you. Patient Googles your practice. Site doesn't quite match what they expected from the referral. They call the practice with the slicker site instead. You never know the referral existed.

The cash-pay consult that went elsewhere.

Prospective patient is choosing between three cosmetic dentists for a $18,000 case. Yours ranked best on reviews. Also had the site that looked smaller than the practice actually is. They booked with the practice whose site matched their expectations.

The Google Ads that don't convert.

You're spending $2,800/month on Google Ads. Click-through is fine. Conversion is bad. The ads are working. The landing pages aren't.

The Newport Beach expectation gap.

Your practice serves an affluent, discerning market. The market has specific standards for what 'a professional practice website' looks like. Your site sits below that bar.

What you get on Launch Day

One flat rate. One focused day. The site your specialty deserves — designed for how patients actually research cash-pay care.

Practice site with consultation flow

Home, services, about, before/after gallery (where appropriate), team, contact. Structured to move prospective patients toward booking a consult.

HIPAA-appropriate contact forms

Contact and inquiry forms that handle patient info responsibly. Not full patient portal (that's different scope) — but the intake work that fits a marketing site.

Real credentials and specialty positioning

Board certifications. Specialties. Training. Case volumes where you have them. The specific trust signals affluent patients actually check for.

Provider bios with real photography direction

Structure to feature your team properly. Bring your existing headshots or plan for a photo day — the site is designed to make them shine.

Before/after or case gallery structure

Where appropriate to your specialty and ethical guidelines. Organized to showcase the specific tier of work your practice does.

You own everything

Domain, hosting, source code — all yours from day one. Practice succession, acquisition, or transition — the website goes with the practice.

Written for people running your kind of business

Four pieces from the onerate blog that walk through the specific problems and decisions your peers are working through.

Getting Online

Launch Day

$4,500

One flat rate. Site live by sundown.

Multi-page practice site with consultation flow
HIPAA-appropriate contact and inquiry forms
Provider bio pages structured for real credentials
Before/after or case gallery structure where appropriate
Mobile-first design with tap-to-call and consult-request flow
Real domain in your name, hosting on your account, source code delivered
Year 1 of the Care Plan included ($1,200 value)
Site live by sundown of your Launch Day

Reserve Your Launch Day →

Or reach out with questions first

The specific questions practices ask

The specific questions your peers ask before booking.

Is a Launch Day site actually appropriate for a specialty practice?

For established practices with clear positioning and existing brand — yes. You don't need discovery, strategy phases, or brand development if you already have those things. You need the modern professional website that reflects what you already are. That's what Launch Day produces.

What about HIPAA compliance?

The site includes HIPAA-appropriate handling for contact and consultation-request forms — the marketing-side patient interactions. Full patient portal, EHR integration, or clinical intake is separate scope (usually handled by your practice management platform, not the marketing site). We handle the layer that a specialty practice website actually needs.

I have existing before/after photos. Can we use them?

Yes, subject to your specialty's ethical guidelines and any releases you have. Send us what you have and we'll structure them into a proper gallery. If certain images require patient release forms you don't have, we work with what's available.

What if we don't want to show pricing publicly?

That's fine — many specialty practices don't. The site can still communicate tier and positioning without exact pricing. Consultation-first flow rather than price-first flow works well when specific pricing depends on the case.

How does this compare to an agency build at $18K–$40K?

The core deliverable — professional practice website that reflects your specialty — is comparable. What agencies charge extra for is strategic discovery, brand development, extensive content strategy, and multi-stakeholder review cycles. If your practice already has clear positioning and existing brand, most of that agency work is overkill for the actual need.

Can we add appointment booking integration?

Direct booking through your existing practice management system (Weave, Modento, Curve, etc.) can be linked from the site — that works day one. Custom booking flows that pull availability, take deposits, and integrate with your calendar are custom development beyond standard Launch Day scope. Most practices find that consultation-request forms plus a link to their existing booking tool handles the need.